Geomarketing is interaction with the target audience within a certain geographic region.Geomarketing in email for example, you sell products only in your city. Why would you send SMS or email to people from fusion database other cities? That’s right, there is no need. You need a mailing list for your city. If you work all over Russia, geotargeting is still not superfluous, because you do not want people from other countries on your mailing list. Read on if you want to learn more about how geolocation marketing works and what its advantages are.
Email, SMS and Viber — mailings based on the user’s geolocation
Geotargeting is the inclusion in the mailing list of only people who are in a certain territorial zone. But how big will it be? It can be the entire country, city or even a specific place (district or street). If the geographic zone is large (the entire country or city), then everything is simple. To send an email, Viber or SMS mailing by geolocation for the selected country or city, it is enough to initially collect the contacts of their residents.
How to do this?.Geomarketing in email you can launch targeted advertising with a lead magnet to collect contacts only for your city or country. This way, you will collect the phone numbers or emails of people the best digital marketing for improving performance living in the country or locality you need. Viber mailing by geolocation is launched in a similar way. Collect the phone numbers of people who are in a certain territory, select a service for the mailing and send. But are there less time-consuming ways than collecting contacts through a lead magnet? Our answer: “Yes!” This can be easily done with a parser program. For example, ePochta Extractor will help you easily find your target audience’s email from Russia. To do this, simply follow these steps:
What is geofencing used for?
Simply put, it is an automatic advertising SMS mailing by geolocation to people who are near you. Sometimes a message is sent to Viber or a push notification using the same principle. Geofencing effectively increases sales, since the recipient reads the message immediately, being near you.
After all, you must admit, the chances of making a purchase are higher if you just need to walk another 10 meters, and you are already in the store from which you received the SMS. But if you send fax database an SMS mailing to a person when he is at home, he will already think about whether it is worth it to get to the store. Specific cases also confirm that email, Viber and SMS mailing by geotargeting are effective. For example, the electronics seller “Citrus” managed to achieve a phenomenal conversion of 35% , thanks to geofencing technology. If you are interested in geofencing, you are probably wondering how to find a person’s location to send them a message via Viber or SMS? To do this, you need to.