The battle to generate quality leads is getting fiercer every day. Companies invest a lot of time, money and effort to improve the quality of their leads. Finding good leads is not easy, but it is possible. There are basically two ways to capture leads efficiently these days.
But before we understand how these two modes work, we have to know what a lead is, right? And most importantly, what makes a lead have quality.
What are Quality Leads?
Lead is a very important concept in the business world. Everyone talks about it, everyone is paying for it. However, few people pay attention to what qualifies a person as a lead.
A lead is not exactly a person, but rather a form of contact. It can be a person who has what to expect from digital market in 2021 interest in something you are offering or contacts of people and companies who have the purchasing profile but have not yet shown active interest. This information that characterizes a lead can be an email, phone number, a social network link, or any information that allows you to contact someone.
There are 3 basic factors that make a lead fall into the group of quality leads:
1 – Problem to be solved by your product or service
The first step is for your digital marketing for better engagement and conversions to help this person. Everyone has problems of all types and levels. If your product or service truly helps someone solve one of their problems, the chances of them becoming a warm lead are extremely high.
2 – Interest
Once a person realizes that you or your product will solve a problem they have, the second step is to spark their interest in learning more about how your product or service works. The person who will provide their contact information for a conversation to take place must be interested in your offer.
3 – Purchasing Power
There’s no point in a person or company asb directory interest in your product if they don’t buy it, right? Your product should help solve a problem in their life. Your offer may be wonderful enough for the person to provide all the information you ask for, but if they can’t pay for it, what’s the point of all that?
We can summarize these 3 factors in just 1 factor. Ideal customer profile. The person you are looking for must have the purchasing profile for your product. If this person does not fit the profile related to your brand, company or product, they will not be able to pay for your offer.
As I said, there are two main ways to generate leads. Through marketing actions or prospecting. The topics below will clarify the benefits and disadvantages of each of them:
- Quality leads via marketing
- Quality leads via prospecting
- Generating Quality Leads
1 – Quality Leads via Marketing
Lead generation through marketing is passive. The customer takes the initiative to come and “talk” to you. Lead generation through marketing is when you put something on the market (or on the internet) and hope that someone sees it, becomes interested and takes some action.