The big difference between Pcontrol and other sales and business management platforms is its ability to generate leads. Whether automatically using the B2B Lead Generator or through targeted marketing actions, with Pcontrol it is possible to generate new business and at the same time map the service and sales path with each employee.
Before showing how to generate leads using Pcontrol, it is important to understand the difference between Inbound Leads and Outbound Leads.
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Understand the difference between Outbound Leads and Inbound Leads
Outbound Leads – These are contacts generated actively, without the customer having taken a direct action such as filling out a contact form. Considering the digital market, Outbound Leads usually have a what is linkbuilding in digital marketing and how can it boost your digital strategy? cost compared to Inbound Leads, as there is no need for direct investment in media such as Google, Facebook, etc.
Inbound Leads – These are contacts generated passively, when the customer takes direct action. Either by filling out a contact form or providing data in exchange for downloading an ebook. Inbound Leads have a slightly higher cost compared to Outbound Leads.
Which type of Lead is best?
There is no rule that defines one or the other as better or worse. What matters is the get the best results from your digital marketing your company uses and how sales are made.
Companies with a strong online positioning and ease in producing content tend to generate inbound leads more easily. However, in smaller quantities compared to the outbound model. In the same way, companies with great salespeople only need a few qualified contacts to make sales and hit targets.
It is important not to bet all your chips on one style; test both and evaluate. Keep both or the type of lead capture that best fits the company’s profile; after all, what matters is generating business!
Generating Leads with Pcontrol
Now that we have simply presented the differences between the types of leads, it is time to show how you can use Pcontrol to generate business on a large scale and with continuous quality improvement.
B2B Lead Generator (Outbound Leads)
With Pcontrol, you can generate B2B leads automatically and without the need to invest in marketing campaigns or content creation. Just by using our search robots.
It works like this:
You define the characteristics of the companies you usually sell to or the companies you would like to sell to. You can enter the segment, area of activity, state, city, neighborhood, number of employees and even a keyword (a keyword is a word or term that is present in the company’s corporate name or trade name).
After choosing the characteristics, just save the asb directory and give it a name. That’s it, Pcontrol will automatically start searching the internet for companies that have the characteristics you described.
It doesn’t stop there, the robots won’t just capture contacts at random. The priority is the quality of the contacts and not just the quantity. Therefore, once the robots find a potential customer, they will compare them with previous sales. This way, the quality of the contacts received will continue to improve.
There are thousands of leads that can be generated this way in Pcontrol every month. In other words, almost ZERO cost per contact from targeted companies.