Offer exclusive benefits to buyers
Providing special benefits only available to purchasers can increase repeat purchase rates. Offering special benefits such as a “100 yen off coupon for your next purchase” will encourage customers to use the service again. Especially if the special benefit is only available to purchasers for a set period of time, it can encourage customers to use the service before it expires.
Another method is to offer samples of products related to the purchased product. It is especially effective to suggest other dataset products when the purchasing cycle of the product or service is long. It is important to introduce products that customers would like to buy based on their purchasing history, rather than increasing the number of products and services unnecessarily.
Incorporate a subscription service
Regular purchases are effective in increasing repeat purchase rates. Promotions such as “Sign up for a regular purchase for the proxy in data collection: what is it and why use it? first time only, and get a XX% discount” make it easier for customers to sign up because it is cheap and affordable. If customers can sign up for a regular purchase service, they will naturally become repeat customers. Depending on the type of product, it may be more or less suitable, but for consumables, it is an effective method that directly leads to an increase in repeat purchase rates.
Customers are often mobile list hesitant to make regular purchases at first, so it is effective to offer a satisfaction guarantee, allow returns, and accept cancellations at any time. This is also a measure that can help attract new customers.