This statement applies to almost everything in life, but I will limit it to the use of Facebook Ads for generating business through advertisements.
The possibility of investing as much as you want and as much as you can makes both Facebook Ads and Google Ads leaders in raising investment for marketing campaigns.
Both have made competition between companies more democratic, after all, it is possible to impact a large number of customers even with little money.
This ease is precisely one of the causes of problems for entrepreneurs who decide to venture into Digital Marketing.
DON’T INVEST IN COURSES ON HOW TO CREATE CAMPAIGNS ON FACEBOOK IF YOU DON’T KNOW EXACTLY WHAT YOUR CUSTOMER’S PROFILE IS!
Creating campaigns on Facebook Ads is simple, and much of the process is intuitive. Everything was created so that, even with little knowledge, anyone can create ads targeted at their target audience.
And that’s where the big challenge lies.
If you invested in Facebook online events are worth it even the penalty and had no results, and thought you wasted money, it is very, very likely that the problem lies in the first step of the entire process, which is KNOWING WHO YOUR TARGET AUDIENCE or Buyer Persona IS .
Buyer Persona: Your ideal consumer. Complete details of who consumes your product or service. In addition to demographic data such as gender, age, sex and marital status, the buyer persona should include personal aspects such as likes, desires, fears and feelings.
To learn more about what your ideal customer profile is and how to identify it, click here .
The anxiety of wanting to do everything quickly is a major problem for Brazilians. Many prefer to buy courses on how to advertise on Facebook or even create campaigns without having defined who the ad will be aimed at.
THE FIRST STEP
If you want to start advertising on Facebook and Instagram. Even if you collaborations and work with social networks advertise and are thinking about buying a course that teaches you how to run campaigns that promise amazing results, stop and make/remake a complete picture of who your ideal customer is.
I’ll leave it HERE for anyone who wants to download the buyer persona checklist we use for free. It prevents any detail from going unnoticed.
If you don’t want to download the checklist, you can put it together on a sheet of paper, post-it, flipchart, etc. Anywhere where your target audience is visible.
Read Also: Attention – Changes in Facebook Targeting
ADVANTAGES OF KNOWING WHO YOUR BUYER PERSONA IS
1st – You will spend less time creating the copy or content for your ads.
By knowing exactly what your customer likes, what they need, what their pain points are and everything else you can find, you will be more assertive in the content and image of your ad.
2nd – Reduced campaign costs
Ads with well-defined personas asb directory less and generate a higher conversion rate. The right customers visit your website more, like your page, etc.
3rd – You save money and don’t have to spend money on questionable courses.
Courses that only teach techniques for creating ads won’t help you if you don’t know exactly who to advertise to.
Let me be clear, I’m not saying you should never buy courses that help you develop campaigns. I’m just saying that this might not be the ideal time for you to invest in one.
Spending more time mapping your buyer persona can be as effective or more effective than investing R$2,000.00 in a course.
It’s best to make sure your foundation is solid enough to delve into more technical issues.
LAST SUGGESTION
If you already have your buyer persona mapped out and what you need now is to refine your campaigns and make the results even better, then it is worth investing in a course that shows you the “tricks”.
Do it with someone who really understands, look for professionals in the market who can prove that they will deliver what they promise.
There are plenty of digital marketing professionals in the market who have never sold anything.