Email newsletters are one of the most effective and convenient marketing channels that help increase traffic and conversion. Email but if you have generated many different email campaigns with bc data brazil different content, different focus and goals, how do you measure the effectiveness of in this case?
When planning any marketing campaign, it is important to define its goals at an early stage of planning. To help a novice marketer decide what to pay attention to, we will tell you about the main indicators of the effectiveness of email newsletters. We will consider 16 main indicators and summarize the overall results. Let’s get started!
Email Marketing newsletter conversion
In e-commerce, this indicator is responsible for any target action performed by the user after opening an email. For example, going to an online store, downloading a mobile application, how to organize earnings on email newsletters? completing a survey, ordering a specific product, etc. The conversion rate in is the percentage of users who performed the action you intended after opening a link in the email.
Conversion of mailings, ways to increase:
Sending chains of trigger messages to maintain interest and return subscribers.
Personalize messages. Email Marketing recipients by name, give personal discounts on birthdays. Create special offers based on customer preferences. And then the average conversion of email newsletters will increase significantly.
Give the client the ability to customize the frequency of receiving emails and their priority direction.
Motivate your customers with attractive offers: bonuses, promotions, coupons and discounts.
Click-through rate
This indicator mainly reflects whether the subject of the letter hooked the user. The open rate does not show what the user did next: clicked on the link or sent your letter to the trash. Some mail services even open letters automatically. For this reason, the open rate is not a very reliable indicator.
How to improve Open rate:
Come up with informative, catchy and eye-catching headlines. They will be the main “anchor” for opening your message. Email newsletter statistics
shows that emails with emoji in their subject lines are opened more often.
Check your subscriber list from time to aero leads time and remove “dead” addresses. Our email address checker will help you with this .
Segment your address book and create relevant mailings for each user group. For example, the average open rate of your emails will increase if you advertise products for men only to male subscribers.
Choose the right time to send your messages. Consider your subscribers’ time zones. Few people want to open emails at three in the morning.