Email marketing is the use of email to promote email data products or services and to increase customer loyalty . It is a type of marketing that makes it possible for contacts on your email list to learn about your business news.Do you want to know everything about email marketing, emailing or email marketing? Keep reading and we will tell you in detail what it consists of How it is done and its main characteristics. So that you can apply them with your audience in one of the most profitable communication channels.It can also be a more subtle sales channel that educates your audience about the value of your brand or helps maintain interaction with your audience between purchases.
Why use email marketing in your strategy?
Email is not new, on the contrary,very common in the world it is one of the first digital media (and digital marketing channel) to appear. But far from being obsolete, email marketing is still relevant.
Email marketing, with the right tools, offers you advantages such as direct contact with subscribers, being more present in the purchasing process (confirming an order, abandon cart, etc.). And, in addition, measuring your results.
This allows you to get better results, as you can measure the impact of your email campaigns.
The customer does not always have in mind the entire range of products that you have, and an email can be the ideal tool to remind or make known the products that you offer.
Types of emails for your marketing strategy
These emails are personalize base b2b reviews on the information you have about a contact. For example, they can be sent automatically in response to a specific contact activity. Such as making a purchase or subscribing to a newsletter.
The great thing about automate emails is that no one needs to be physically present to hit “send.”
You can create and define the sequence of emails that will be sent directly to your recipients in response to your predefine “trigger” conditions.
Marketing automation emails. The content of these emails is determine by the recipient’s actions . For example, automatically sending a whitepaper to a prospect who attend your webinar.