The reasons why contacts in your database become irrelevant may have nothing to do with your brand or product.
For example:
the client has lost interest in the topic;
the decision maker no longer works for the company and his email account is unavailable;
updated the corporate mail server, etc.
It is not worth leaving these useless addresses in the database: one day they can play against you. If you do not clean the client database :
The number of spam complaints will increase
you will spend more on email distribution service rates;
email marketing performance will decline .
Next, we will look at why you need to revive library shop and how to segment an outdated database.
The database is out of date
Why is this bad?
If the customer base has been accumulating for years, it is risky to immediately launch mailings to it :
there will probably be some recipients of your emails who have forgotten about your existence and will regard the email as spam, even if they once agreed to interact;
writing on abandoned mailboxes means throwing money down the drain;
Invalid addresses, errors in email addresses.
Important! If there are too many complaints from recipients, your mailing may be blocked and the address will be blacklisted.
Cleaning of obsolete contacts should be carried out :
with an actively used base;
before launching a campaign – for a base that has not been used for a long time .
What to do
Step 1. Clean the database. Remove addresses with errors and duplicates.
Step 2. Reanimate the remaining contacts. Segment the base into several groups. Send out letters with a repeated request for subscription. Don’t forget about the unsubscribe link.
Step 3. Those who respond and agre to continue interacting are includ in the lists for regular mailings.
The Aktion Group contact database how can you be successful with your social media content calendar? has accumulated over 15 million contacts from 4.5 million organizations over 28 years of work in the B2B market. We regularly filter out irrelevant addresses and track if decision-makers in the company change. Updates are made online. Current databases are us for promotion in Aktion Marketing . Get access to your potential clients now — order a free consultation.
The base is not segment
Why is this bad?
If you send the same emails to your entire database, sooner or later you will get unsubscrib messages.
For example, you shouldn’t invite a company cz lists from Irkutsk to a webinar at 19:00 Moscow time: it’s the middle of the night there at that time. In this case, it’s necessary to divide subscribers by geography.
It is also appropriate to segment your mailing list recipients :
by city, industry, company size, recipient position – if we are talking about B2B;
by gender, age, recipient preferences – for B2C.
