How to earn fame without advertising and loud publicity? – Do your job well and listen to the consumer.
This is how the court jeweler of the Russian Emperor became gambling data korea famous, and he became a favorite of the European nobility: the kings of Norway, Great Britain, Siam and Sweden.
Karl Faberge was able to organize the largest jewelry company and enter the peculiar top of Russian marketers of his time. Easter Bunny or Faberge The creative nature subtly felt the needs and tricks of the fashion world, the tastes of the most pretentious individuals. But, as not only a creative but also an enterprising person, he knew how to respond to a request with an individual offer, which is how he earned a name for himself. Faberge did not wait for market changes, he simply did his job.
A good idea, from a marketing point of view
Eame to the jeweler in 1883. At the request of Alexander III, Carl Fabergé made an Easter egg strewn with precious stones and metal as a holiday gift for the emperor’s wife, Maria Feodorovna.
Just one piece created a career for the jeweler for life. The imperial family loved the beautiful eggs with a surprise so much that from that moment on, Karl created two eggs for each Easter for the famous family: for the wife of Alexander III and his mother. During his career as a siderographer, he created 53 souvenirs, but only 45 Fabergé eggs have main features of a system for metallurgical and industrial industries survived to this day, and they are all worth a fortune. It took the master about a year to produce two gifts for the empress and her mother-in-law.
As an Easter Bunny or Faberge experienced leader, Fabergé had a sensitive and unique gift for finding and utilizing gifted craftsmen from all over the empire. By creating such a web of talented people, Fabergé gained a team of the best stone cutters and the first designer-artists of the times of Imperial Rus’.
But he was a reserved person and did not like to boast unnecessarily. Therefore, as we know from the mouths of the company’s employees, the worst enemies of the CEO of the largest corporation were “brand” and “marketing”. According to Jobs, these words evoked associations with advertising and television.
For him, the primary task was to improve quality and even outdo himself. A person’s attitude to a product is above all else.
The logical question arises: “How could he hate what the company does best?” The point is that his team did not advertise the product, did not attribute unprecedented properties to it, but simply presented the finished product through the prism of consumer pain. They showed how the product could be useful for each individual user and how it could make life easier.
The key was that the marketing team was in close american samoa business directory contact with the developers of the devices. This gave branding specialists the opportunity to understand the goals, motivation and main idea of the developers, and how the product could change the lives of hundreds of people. This is how, despite the biased attitude towards marketing, Steve Jobs became a great creator and got on the list of the most famous marketers in the world. Isn’t it ironic!?