Let’s say you’ve been painstakingly collecting emails for a long time. Duplicate contacts and some were collected manually, using a Duplicate contacts and where they live contact parser from the site . Data from different sources (sites, events held) ended up gambling data japan in a single Excel table, waiting for their moment of glory…
The need to send out a mailing comes. The boss sets the task of launching an email campaign. It doesn’t matter whether it’s small, 100 recipients or large-scale, and you need to use an email mailing service . A good marketer knows: without preliminary checking of the base, it is strictly forbidden to send out!
By sending letters “at random” to an old database, you risk wasting your budget and becoming known as a spammer, receiving complaints from users. Who wants to receive identical letters?
Here, a mail checking program will help you . Use it to “reanimate” the database.”
Check your recipient list before each sending. Even if the last one was just a couple of months ago. This is enough time for some subscribers to forget about you, and someone’s emails to become invalid altogether.
Important: abandoned email addresses turn into spam traps.
We recommend resolving the issue with an outdated database in 3 steps:
Clean. Fix errors in direct benefits of implementing a system for industries domains, remove duplicates. Remove suspicious-looking addresses, technical emails that start with info@, hello@.
Send the first welcome email asking to subscribe to your mailing list. This will filter out uninterested users.
Go ahead! But(!) send letters in parts, i.e. not to all subscribers at once. Otherwise, you risk getting into spam or blocked!
Your emails are no longer read
The interests of users depend on various factors: period of life, family status, change of activity, moving. Some actively subscribe, open letters, and some have not checked their mail for a long time or simply delete emails without reading them.
First of all, conduct an audience analysis. Create target audience portraits to better understand who you are addressing. This is appropriate if you have collected your existing base at highly specialized conferences, seminars, or during a product launch when you sent out a cold mailing.
Next, we try to reactivate the base.
In other words, we attract the users’ attention again!
Rectification works in three directions:
reminds passive subscribers about you and your products;
helps to clean up the recipient list: if the user has american samoa business directory not responded, you will delete their data and will not include them in the mailing list;
saves budget: remove inactive users from the database, and accordingly you will spend less money.