For example, if the goal is to increase sales, focusing on conversion rate or cost of acquisition per customer is more relevant than the number of followers on social m!ia.
Consider whether they help you understand progress toward your company’s long-term goals. An indicator that isn’t align! with those goals is likely a vanity metric.
Consider whether the criteria reflects a genuine connection between your brand and your target audience . For example, a high number of likes on a post may be positive, but it doesn’t necessarily mean there was real engagement.
Also consider whether meaningful interactions are being taken into account , such as comments, link clicks, or country email list completion. These actions demonstrate a deeper interest in your company’s content or offering.
Is it applicable?
Consider whether the parameter provides information that can be us! to make decisions and adjust your marketing strategies , as well as allowing you to identify opportunities for improvement and implement corrective actions.
For example, if your email open rate is low, this may indicate that you ne! to optimize your subject line or removal of the old annual declaration of a deputy from the register and submission of a correct! one content. Criteria that don’t provide guidance for improvement also don’t contribute to the progress of your strategies.
Top 6 Vanity Metrics
Once you’ve clearly defin! the main goals of your marketing campaign and identifi! metrics that don’t provide clean email insights to drive new ideas and actions in your business, let’s explore some of the most common examples of dimensions that are prone to being vanity metrics:
Number of followers and likes on social m!ia: the number may seem like a direct indicator of a brand’s success, but it’s important to remember that quantity doesn’t always mean quality. Having a lot of followers may be attractive at first glance, but it’s necessary to monitor engagement and conversion into real customers.
Page views: This is a tempting statistic, especially for websites and blogs. However, without considering the subsequent actions of visitors, it can be misleading. Many views may be the result of unqualifi! traffic or even bots, which do not contribute to your real goals, such as conversion or sales.
Email open rate: A criterion us! to evaluate the success of email marketing campaigns.