Digital Marketing Although artificial australia phone number data intelligence is increasingly being introduced into digital marketing? in 2024 the trends will turn towards humans. Technologies will remain at the core of online promotion? but as assistants in the work of marketers for content creation? forecasting and personalization? which will increase.
The trends of the coming year will work to engage users and build relationships with clients. Digital promotion will become more targeted and thoughtful.
In this article? we will look at the features of digital marketing in 2024.
Digital Marketing Human-centricity
Using robots to create content what are the essential strategies for online sales? and communicate with users was supposed to simplify marketing and improve brand positions. But the opposite often happens: people are less engaged when they realize that the text was written by artificial intelligence and the image was generated by a neural network . According to the study? more than half of users react this way .
The amount of information that “overwhelms” the audience with offers and news is also growing? which is tiring.
Therefore? in the coming year? brands should shift their focus from pressuring the client? who is constantly told to “buy”? to trusting communication – creating emotions and demonstrating values. Then they will be able to form a strong connection with the audience.
Digital Marketing Personalization
Consumers expect brands to become more personalized as technology advances and they spend more on companies’ products. Therefore? the personal approach will increase in 2024.
Offers based on order history? customer united states business directory preferences and digital behavior should become the norm for brands that want to stay relevant and retain their audience. Flexibility and omnichannel are also important: communication channels should become convenient for customers.
A plus will be personalization at offline points? when the seller sees information about the orders of the client who came to the store.
Online personalization will increase the accuracy of offers sent through email newsletter services and instant messaging .
Digital Marketing Advertising within marketplaces and applications
Large retailers? marketplaces and aggregators are already declaring themselves as full-fledged advertising platforms and creating their own retail media. They publish brand advertisements and earn money not only by placing products on their resources.
Simple banners? posts in stories? articles? reviews and other formats are used. For example? when the Lamoda website makes selections of elegant looks? a dress of a certain brand is added there. Or the Wildberries marketplace advertises some products on the main page of the application? which increases the views of product cards several times.