Every year at the end of November? digital lebanon phone number data marketing and offline advertising start the most famous sale of the year called “Black Friday”. People all over the world wait for this day to buy necessary (and not so necessary) goods at a bargain price.
With Black Friday sales reaching $65.3 billion worldwide in 2022 ? brands shouldn’t ignore the event. When Black Friday arrives? a company’s marketing must adapt to take advantage of the event.
We will tell you why businesses should participate in the largest sale in the world? how to do it correctly and show examples of advertising campaigns from brands.
History of Black Friday
“Black Friday” came to us from the USA? where high quality of the design it is held after “Thanksgiving” (the last Thursday of November). This is a convenient time to buy gifts for Christmas? which is celebrated in December in Catholic countries. “Black Friday” 2023 in Russia will be held approximately from November 23 to 30 – the dates depend on the retailers. And such a sale has been known in our country only since the 2010s.
There are two main versions of the origin of the name :
- The Philadelphia Police Department dubbed “Black Friday” in the 1960s because of the massive traffic jams and congestion in shopping mall parking lots and the number of people who came to shop.
- Previously? American accountants recorded losses in the red book? and the expression “in the red” meant operating at a loss. Profits were recorded in the black book? so “in the black” meant a positive balance sheet. It was the pre-Christmas sales that were able to pull stores out of the red.
Sometimes there is confusion ? and Black Friday online is associated by shoppers with another sale – Global Shopping Day or “11.11”. But still? these are different events.
Benefits of Black Friday Advertising Campaigns
Popularity . The Black Friday sale is a very popular event. Buyers wait for discounts and even put products in their online shopping carts in advance to buy them at a reduced price. That is? people are definitely ready to spend money.
Opportunity to expand your brand’s audience . Customer united states business directory acquisition is another benefit that Black Friday provides? both online and offline. Visible and interesting advertising campaigns will bring in new customers? as well as those who may have previously known about your brand but did not buy because of the price or other reasons.
Increase in items in the check . When there is a special promotion with a price reduction on all items? the buyer will most likely want to take advantage of the offer and buy more than he could afford without the discount.
Decrease in stocks . Black Friday is a time of excitement. People are afraid of missing out on a bargain and often order a lot of goods. It is easier for companies to sell off excess products during this period.