Despite the enormous increase in use, digital mia are not necessarily replacing traditional platforms. Two-thirds of affluent respondents read the paper version of a newspaper or magazine during the week. At the weekend, this is almost 75%. Watching television via the television middle east mobile number list screen is also still common (94%). The question is of course whether traditional mia are still consum with the same intensity, because in addition, the smartphone is always on and the tablet is at home in the living room. These digital platforms are consum anytime, anywhere .
Mia use is fragmenting
The reach of international mia brands is becoming more and more fragment across the increasing number of available channels. The good news is that brands are still able to engage their audience and that digital platforms provide a clear additional reach. In order to optimally benefit clean email from the additional reach and perhaps also from the additional functions and experience, it is wise for mia brands to be active on multiple channels, if not all channels.
Flyers that end up in the trash unread
A posters that are cover up within a day and election markets that are hardly visit. These are delete your outlook profile familiar nightmares for political parties during election time. How do local political parties present themselves online and what opportunities of new mia are there for local political parties to seize?
In this diptych, we take the ristricting elections in Alphen aan den Rijn of 13 November as a case to discover this. In part one, we test unwritten election laws.