The ‘affluent’, people in the affluent upper class of society, are at least a year ahead of the rest of the world’s population in terms of digital trends. This makes them an important group for marketers to follow. Because where the affluent takes the lead, the consumer follows.
Ipsos EMS has been researching the mia behaviour, opinion and lifestyle of the asia mobile number list affluent in Europe for almost 20 years and has also been active in the Middle East, Africa and Latin America for a few years now. The results of this continuous reach research are us by international mia companies to determine their mia strategy. They use the reach figures of the affluent in particular to colour their audiences: how interesting is the profile of the viewers and readers for advertisers?
Who are the affluents?
In 21 European countries, 49.4 million people are consider affluent (1.7 million in the Netherlands). Why are affluents so interesting for a wide range of international mia such as CNN, BBC, Financial Times, Discovery Channel, National Geographic and TV5? First of all, because they belong to the top 20% of household incomes (and top 13% if you look at individual income) and therefore have more ‘ spending power ‘ than the average consumer. In addition, mainly because they belong to the intellectual upper class, they are highly ucat and speak two, if not three languages.
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The affluent set the trend
They are at the forefront of purchasing technologically innovative products and were therefore early adopters of smartphones and tablets. Nowadays, these devices are indispensable to them. Digital is the new black . That is why mia increasingly focus on publishing strategic content clean email focus on these smart devices.
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Source: EMS Europe 2013 (conduct January – December 2012), target group: top 13% 21 – 74 years.
In recent months, a separate in-depth study was conduct among 1,074 affluent respondents in Germany, France, Italy and the Unit Kingdom. This ‘deep dive’ look at how device usage has fragment the mia landscape and how content from international mia brands is consum advantages of an erp system for clothing stores throughout the day. The main findings are: