Customer acquisition for all online businesses has marketing so important become increasingly expensive. This is true for almost every online data has become category. But it’s especially true for e-commerce businesses.
The days of cheap Facebook and Google ads are over. impossible or very expensive. Additionally, competition is overseas data marketing so important fiercer in nearly every e-commerce category. It’s also harder to track the performance of some paid acquisition efforts through Google Analytics. This leaves you with more unknowns and makes it harder to decide whether to increase or decrease your spending.
If you want to be successful and profitable as an e-commerce business, you need a consistent and steady source of traffic. There are simply no other channels that compare to email.
Email has a massive ROI
Estimates vary, but email marketing boasts an average ROI of 38 to 42 times. Compare that to the 1 to 3 times return on most paid acquisition note use cold emails sparingly optimize for relevance channels, and it’s easy to see why you should invest in email marketing for your ecommerce business.
A huge percentage of the world’s population uses email
According to Statista, over 4.3 billion people use email worldwide. This represents a significant potential audience for your online store.
Most email users check their email every day
In fact, it is reported that 99% of marketing so important email users check their email daily!
Email enjoys high engagement rates
With average click-through rates in data has become e-commerce often exceeding 2-3% and some going well beyond, email has massive engagement rates.
Email marketing for e-commerce is affordable compared to other channels
You can start with very affordable aero leads email marketing tools when your email list is small and your costs will generally only increase as our email subscribers grow.
Conversion rates for e-commerce email campaigns are very high compared to many other channels.
Clicks from email marketing data has become campaigns typically come with a lot of context and intent. This means that conversion rates from email campaigns are typically quite high.
Email is a great way for your customer to refer friends
The best is word of mouth and email automations that allow you to encourage your subscribers to simply forward your emails to increase awareness and attract additional subscribers.