What everyone finds difficult is saying ‘no’. Determining when a reaction goes too far to take it offline. We often feel that everyone has to be satisfied. But just like in real life, that is also impossible online. Especially when the service or the organization is not adapted to it. However, people are often a lot smarter and have more understanding than you think, as long as you communicate clearly.
Where things often go wrong is the inability to respond (skillfully). Solutions cannot be europe cell phone number list offered for organizational reasons, no answer or only half an answer is given to the question, people become defensive and the need to speak from the organization is greater than the will to empathize with the customer’s needs. In all these cases, it is not the customer, but the organization that goes wrong. This results in reacting tensely, not responding and taking comments offline. No one has sympathy for that, the risk of damage to the image is certainly lurking.
To maintain a healthy dynamic, it is important to find a continuous balance between managing and steering the community. Stimulate the discussion positively and cleanse stubborn pollution. Know the community and the target group, really listen, communicate when it adds value and always answer the question.
For many companies
Twitter is the ideal tool to provide customers with information or to answer their questions. Of course, they try to create attractive interactive content, but on Twitter this often proves difficult. Successful tweets are usually the personal tweets, the good reactions. The more human, the better.
The residents of the village of Duckburg all tweet. Miserly Scrooge of course tweets about money, establishing and preparing grounds (direction/order) for conducting a tax audit the criminal Beagle Boys about the dark affairs of the village and clumsy Goofy tries it with humor. Tweets from china numbers Donald Duck are of course not to be missed and a dialogue with the NS resulted in an entertaining thread. Especially because the NS responded seriously, but in Donald Duck style. Watch the entire conversation here . Dare to say no and
donald duck ns
Another clever example. @Sunith_DB8R probably didn’t expect the York Regional Police to respond. And the free viral spread of the post might make other Twitter users think twice before sharing their drug addiction with their followers. 7390 retweets for 5 words, not bad!