Geomarketing, or territorial marketing, involves managing data using Geographic Information Systems (GIS) to conduct spatial business analyses.
The purpose of these activities is, among others, Databases and Geomarketing to analyse information about customers and competitors, market potential, as well as one’s own products, points of sale or services in the context of geographical space. The key tool used in geomarketing is databases.
Specificity of databases in geomarketing
Databases and Geomarketing the basis for geomarketing activities are databases containing information of interest to us, on demographics or types of establishments operating in a designated geographical area.
In addition, they may contain data on the road network or traffic intensity.
This type of data allows for the america cell phone number list creation of a visual representation in graphic form, in the form of maps or diagrams .
This allows for an even better understanding of the situation in a given territorial area.
Databases prepared for geomarketing analysis are provided by Panorama Firm.
Use the potential of your database and reach your customers!
The purpose of geomarketing activities
Data management using GIS allows for business analyses, the main purpose of which is to support decisions related to marketing, sales or customer service.
Using data in the context of geographical whatsapp chatbots to improve healthcare management efficiency space facilitates media planning, market potential research, planning the location of new company branches, Databases and Geomarketing building sales areas and allows for the analysis of the range of services.
It is also the best way to data from kuwait determine the so-called white spots of the distribution network – by comparing the range of your own network with the network of competitors.
Marketing knowledge and tools are useful Databases and Geomarketing when modeling the optimal location. Activities in this area are important when introducing new products to the market or opening branches of the company in a competitive environment.
In such cases, it is very important to choose the optimal location, taking into account data on the distribution of population, transport connections, proximity of competitors, etc.
Geomarketing also allows you to profile your own marketing activities depending on local demand.
