Combining Email Email newsletters are not a new trend in canada whatsapp number data digital marketing. They are marketing veterans that still show impressive results. It is said that every dollar invested can bring $42 in profit.
Along with email ? SMS marketing is a strong contender with open rates as high as 98%. These little text messages really know how to grab and hold the attention of your audience.
Imagine a carefully crafted email campaign? followed up with personalized SMS messages? so your customers don’t miss out on offers tailored just for them.
In this article? we will tell you how to combine email and SMS marketing and why it is necessary. Discover the potential of email-SMS campaigns.
Expanding Reach and Increasing Engagement
Integrating SMS into your email campaigns is a marketing engine booster? especially SMS lead generation. This dynamic duo not only expands reach? but also increases engagement. So? let’s break down the mechanics of this synergy.
Combining Email Expanding the network through increased coverage
Although email has become an integral neither do negative reactions part of our lives? not everyone is used to checking their mailboxes regularly. SMS messages reach users directly to their mobile phones? which are always at hand. Almost 70% of the world’s population has mobile phones? and therefore SMS is an effective channel for interacting with the audience.
But the best part is that SMS doesn’t require an internet connection. For markets where internet connectivity is spotty? SMS is becoming an indispensable channel. By using the power of email and SMS? you build a wider network? ensuring that your message reaches your audience wherever they are.
Combining Email Increase in Open Rate and Response Rate to Messages
As we mentioned? SMS messages have an impressive Open Rate of 98%. But what’s even more impressive is that a significant share of these messages – up to 90% – are read in the first 3 minutes. In comparison? email lags behind? with an Open Rate of around 20% .
But it’s not just about grabbing attention; it’s about inspiring action. That’s the real power of SMS. SMS has a 45% response rate? while emails are a modest 6%. By leveraging the power of SMS? you can increase the likelihood that your message will be read and? what’s more? acted upon.
Real success stories
Examples of brands that have successfully united states business directory combined email and SMS:
- Kiehl’s . The brand sends exclusive offers exclusively via SMS messages? and uses email for other communications. Purchases have increased 8 times more than the average from email newsletters. It has proven to be a win-win.
- Silverstone . At the British Grand Prix? Silverstone cleverly used an integrated email and SMS campaign to notify ticket holders of changes due to bad weather. Not only did the timely information improve customer engagement? it also allowed the company to manage people more effectively.
- Cabela’s : This retailer used SMS to reactivate customers who hadn’t opened their emails recently. The strategic move paid off? resulting in an impressive 39% click-through rate on the web version of the email and a significant increase in revenue.
The power of email and SMS lies in their complementarity. Combining the two channels allows marketers to implement more responsive communication strategies that capture attention? drive action? and drive meaningful results.