When considering a new company .Collaborations and the user carefully studies at least 10 reviews from other clients.
The customer spends at least 15 minutes analyzing reviews about a product before purchasing it.
Less than half of users would gambling data turkey do business with a company that has a rating of less than 4 stars.
In the 2022 internet marketing trends, User-generated content is used to build trust with customers. Users tend to trust the experience of previous customers of the company, their reviews and product reviews.
The main advantages of UGC:
AMP Technologies in Internet Marketing Trends 2022
Minimizing the cost of money and time spent on content creation. Marketers and editors no longer need to rack their brains over the content of newsletters. It is enough to correctly compose and pack current trends in customer newsletters generated by the users themselves.Helps to increase loyalty to the company .Collaborations and the client understands that his opinion is listened to.Increases engagement and conversion. According to statistics from the Yotpo service, the use of UGC technologies increases conversion at least twofold.Social media integration capability. The email body can include links and graphics for interaction with social media, excerpts from Instagram feed, etc.Effective feedback increases not only customer loyalty, but also the percentage of sales.
Try this internet marketing trend in 2022 and see what results it brings!
Interactive elements
Interactive content is increasingly used in sales crm insights [mini course – lesson 3] modern newsletters. It helps to increase message open rates and click-through rates, as well as customer engagement. This type of content includes everything that can encourage the user to interact with the letter.
Examples of interactive content in email marketing in 2022:
Elements of gamification of the interface inside the letter, puzzles, mini-games.
Animated buttons.
Videos and gifs.
Built-in polls and ratings.
Other motion design effects.
In the current trends of mailings for clients, it is especially worth highlighting the elements of gamification. Gaming technologies when working with the user increase immersion in the content, china leads retain attention and develop loyalty. This is achieved with the help of psychological effects: excitement, a sense of satisfaction and vivid emotions. Try using this function in ePochta studio .