It’s still November, but Christmas lights are already twinkling at you from the shelves in the shops, baubles are shimmering with different shades of glitter, and you’re starting to feel excited (and a little stressed) when you think about what to prepare for this year’s holidays. How about transferring this magical atmosphere to your content? How to write Christmas texts for posts, blogs, or newsletters? I’ll show you in a moment.
Have you seen this year’s T-Mobile holiday ad?
Even if so, you can remind yourself of it in full here:
(And I apologize in advance if you find yourself humming this tune for the rest of the day. It’s been ringing in my head ever since I started writing this.)
This wonderful story about friendship and what is most important, although we often forget about it (especially in the holiday rush) is only 120 seconds long. A beautiful and complete story can be contained in a few shots. It can also be contained in a few sentences. The most important ones.
And even though it is an advertisement, there is not a word about the product, because it is an image advertisement.
There are characters from fantasy stories, resembling elves. One of the comments I found under the ad on YouTube reads as follows:
There are also comments that the ad is brilliant and that you can’t just ignore it. Someone wrote that as soon as they hear this music from the TV speaker, they run to watch the advert again!
It’s very possible that he’ll also tell his friends: “Hey! Have you seen this T-Mobile Christmas ad?” – and the good word about the brand will fly around the world. Besides… I’m telling you about it too.
What attracts us to Christmas texts?
The holiday spirit is examples of christmas marketing campaigns to everyone. Including your customers. People are preoccupied with the list of things to do and meals to prepare, and they are also excited about upcoming meetings with loved ones, decorating the Christmas tree and what they will find under it or what they will give as gifts. That is why it is worth adding something from yourself to this holiday spirit and weaving holiday stories into the story of your brand.
I’ll give you some ideas on how to do this.
Christmas texts – emotions come first
Thanks to emotions, the recipient (reader or viewer) is engaged. Remember the to increase sales in your digital marketing opinions from YouTube, people say directly that they cannot pass by this ad indifferently.
Thanks to emotions, the recipient begins to feel something.
How to show emotions in text?
First, introduce a human into the text.
The product itself will not evoke sg number in the reader. Here is an example:
Openwork crochet bauble.