Google Ads or Facebook Ads? Which to Choose for Your Business
When you spend money on pay-per-click (PPC) advertising, you want to get the best return on investment (ROI). So you’re […]
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Yelp’s strategy is a “pay for rating” strategy.
And when you invest money, it doesn’t necessarily do anything to improve your organic rankings on the platform. On the
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How to Conduct a Website Audit – A Complete Checklist
Managing a quality website is an essential part of any successful marketing campaign. And from time to time. How to
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Reactive machines
Among the types of artificial intelligence, reactive machines are the simplest and oldest known . It is an introductory model and has
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Types of Artificial Intelligence: know which ones exist and how to use them
Unlike what we are used to seeing in movies, the different types of artificial intelligence are not so utopian and are already
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Make your scalability easier
A step ahead of virtualization and software storage, hyperconverged storage combines the functionality of both with the cloud, dramatically increasing
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What are the main types of data storage?
The way data is stored varies depending on the type of technology used. They all have their pros and cons.
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Flexibility in access points
Today, digital technology is an indispensable component for the success and performance of all companies, regardless of their size. Even
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Personalization of customer service
Thanks to the first two points, taking the time to interact with users in both the sales and marketing departments
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Customer-centric strategies
A CXO activates CX strategies to deliver differentiated brand experiences that foster user loyalty, generating an increase in leads, improving
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Test your SEO knowledge
As with the vast majority of strategies available within digital marketing, it is important to remember that SEO does not give
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Become an authority in the market
One of the great advantages of digital marketing is the possibility of monitoring the return on investment of each action