Bulk mailing Email is one of the largest marketing brazil telegram data channels in the world – according to statistics? the number of email users will reach 4.37 billion people in 2023. It is profitable for businesses to use this method of communication and build up their address base.
To reach a larger audience? companies launch mass mailings. This is a way to increase sales? quickly tell users about brand news and maintain communication.
Next? we will tell you about the features? types and rules of mass mailings? how to increase their effectiveness and avoid getting into spam. We will also show example.
Bulk mailings: what are they and why are they need
Mass mailing is sending identical or similar email messages to a large audience. It is done the entire data or to separate segment that are unit by a certain feature.
This establishing and preparing grounds (direction/order) for conducting a tax audit type of email distribution sounds like spam?
often the customer base is stolen or bought.
What are the types of mass mailings?
Bulk mailing of letters can be different depending on the tasks and solves specific business goals. It is important to take into account the analysis of the target audience in order to select the correct for and content of the message.
Advertising promotes current promotions and offers of the brand. Often such campaigns are divid into a chain of letters with sending of letters on a schedule? where each letter can use a personal message or generate personal promo codes to increase engagement.
A newsletter communicates important changes to cn leads customers: company news? new product launches? service changes? or other notifications. These are typical newsletters that strengthen the connection with the audience.
Content mailing is based on useful materials – guides? articles? tips? client cases. The goal is not to sell directly? but to build trust in the brand.
Trigger — these are trigger emails sent in response to user actions. Such emails often contain a personal message and upsell offers.