The holiday season is coming, everyone is waiting for you to come up with brilliant ideas for newsletters. But what to do if the autumn blues have killed all your creativity? Look for inspiration from the moj database masters of email marketing ! We know how valuable good ideas for letter design are for you – cool subjects, unusual design of product cards, wording of text, etc. Therefore, together with ePochta email marketer Sofia Aleinik, we have selected emails from companies that inspired us in 2018. We present a fresh selection of brands whose newsletters will become the decoration of your email collection.
BeFree’s e-newsletters break the norm
Who are they? BeFree is a fashion industry representative in Russian-language email marketing, whose newsletters are impossible to take your eyes off. Why are we talking about them? A maestro of product presentation, the befree brand crushes the stereotypes of domestic marketing. These guys sell products in letters according to the create a keyword-based strategy for better email latest trends:Cool, you must admit. It is noteworthy that the guys have moved away from the “40/60” standard – the ratio of visual content and text. And they were right! In addition, their letters are not optimized for mobile Nevertheless, it looks just as cool and readable. I especially liked the idea of the design of the product cards and the laconic use of gifs. The animation was added to the letter not for the subscriber’s entertainment, but to demonstrate the product. You can receive BeFree emails by clicking here .
Mastery of Persuasion in LeadMashina Mailings
Who are they? LidMashina is an educational project for internet marketers. Why are we talking about them? In their emails, these guys focus on the text, or rather the argumentation of all the “whys” this or that offer is worthy of your attention. And they do it so skillfully that they got into our top. Each of their letters is a short instruction on phone number list how to solve a particular problem.This section focuses on the design of email campaigns. And in this regard, English-language brands are bolder. Yes, some of us are not friends with English. But, you must admit, it is nice to see a really beautiful letter in your inbox, even if it is in another language.