Every day, even in the most adverse contexts, overseas data hundreds of startups, small businesses and also projects backed by significant investments emerge around the world. Many of them have a common dream and goal: corporate internationalization .
In today’s globalize world, where the Internet, social media and digital platforms connect us all even. If we are thousands of miles away. Penetrating foreign markets is a necessity and a truly coherent and possible goal. Especially when international Content Marketing is use. And that’s what we’re here for! In this material we want to show you an overview of the best practices of a content strategy aim at a new market. And different criteria that must be taken into account to develop it successfully.
What are the peculiarities of international Content Marketing
Culture in International Marketing the main objective is to is no small matter. As it encompasses all those ideas, perceptions, traditions and customs that characterize the people of a particular region or country.
Therefore, if this factor and its differences with respect to other markets are not understood.Iit is impossible to establish a link with the target audience, represent by the Buyer Persona .
One of the best practices to understand and value the cultural characteristics of the target market is to have local professionals and talents .
At the same time, these freelancers and professionals are support by hundreds of Rock Content Content Marketing specialists in Brazil, the company’s home country.
User behavior on the Internet
Each market has particularities in terms b2b reviews of user behavior in the digital universe, whether in search engines or on social networks .
In fact, in countries like China and Russia, which prioritize local networks, Twitter is not as popular. Also, in some European countries. Twitter is more used than Facebook, something that does not occur in Latin America.
In terms of user behavior, it is also important that you detect the terms that people use to search on the main search engines. Which will allow you to develop a good SEO strategy .
At Rock Content, for example, we have to produce content optimize for keywords that Colombian users would search for much less than Mexican users and vice versa.