Even after identifying the lead’s challenges, a successful sale depends on aligning expectations and showing how your solution solves these […]

When the sales cycle is longer In complex B2B markets, sales cycles can take months or even years. In these

Why is this step important? Helps create a connection with the customer, showing that you understand their difficulties; It allows

  FAINT considers interest and financial potential! but still assumes that the lead needs to demonstrate purchasing capacity from an

  In complex B2B sales ! understanding your customer’s challenges is the first step to building a compelling value proposition.