During Black Friday, sales increase by 527%, and the average check is $137. This is data relevant for the Russian market in 2018, from Cossa. To ensure that your brand is not left out during the sales rush, twitter database it’s time to remind customers about yourself with an e-mail newsletter . And to achieve maximum results, use the rules from the ePochta team – marketers with 18 years of experience. Before launching a campaign, make sure that it meets all the points of the checklist below.
Atmospheric design – touching the buyer’s emotions
During huge discounts and sales, most purchases are made on emotions. To play on this, add the atmosphere of Black Friday to the design of the e-mail newsletter . Make it so that immediately after opening the letter, a person has associations with this special day. But at the same time, do not forget about the basic rules of design, which do not lose their relevance for the holiday newsletter . Here are some basic recommendations:
Readable font. There is no need to try the power of digital marketing for better click-through rates to impress a person with a florid font. The main goal of the text is to convey the meaning to the recipient, and not to amaze with its beauty. Scientists have long found out that sans-serif fonts are much easier to perceive in digital form. The most readable, according to the results of a study by the Laboratory of Visual Ergonomics, is Verdana. And the famous copywriter Ted Nicholas considers Arial to be the most convenient to read.
“Safe” font. Safe fonts are those that are displayed correctly by all, even old, mail clients. These include: Arial, Arial Black, Verdana, Georgia, Comic Sans MS, Courier New, Times New Roman, Trebuchet MS.
Black Friday atmosphere in the newsletter text
Don’t skimp on the services of a layout designer. Keep in mind that almost 42% of users check their emails from their phones. Therefore, it is very important to adapt your email to mobile phone number list devices when layouting it. These 7 rules will help you get the most out of the big sales period. Improve your newsletter using our checklist and share your results in the comments.During the period of grand sales, the discount is the main motivation to make a purchase. Information about it should be the first thing that catches the eye. To make the recipient of the email immediately pay attention to it, use the following techniques: