The first SMS contains information about discounts.Advantages of Viber but the text is not even divided into paragraphs. To understand all the conditions, you need to read the message carefully and to the end. The invitation to the selfie contest is not emphasized, the conditions of participation are not fully disclosed. Such shortcomings can be corrected by structuring the message with emoji.
The second example is easier to read thanks to the emoji. They are perfectly chosen because they show what product is being discussed. For example, you want to buy a TV. To find out the price, gambling data vietnam you don’t need to read the entire message, just skim through it and find the right icon.
We praised Viber and its functionality a little, and now let’s add a fly in the ointment.
Disadvantages of Viber messaging
Audience coverage is less than 100% When sending messages to Viber, you cannot be sure whether the messenger is installed, whether it is linked to the phone that the user specified or another, whether it has access to the network, etc. As a result, your messages will not be read for one of these reasons. And the human factor has not been canceled. When filling out a questionnaire in a store, the client could simply make a mistake and indicate the wrong number.
Untimely notification When you launch a mass mailing in a messenger, there is no certainty that the recipient has enabled notifications. If the promotion is limited in time (for example, only today or only 3 days), and the user sees the message after it ends, a wave of indignation will pour out on you. And it does not matter that the reason is in the gadget settings, and you did everything correctly.
Ease of parting If you have not managed to strategy for handling customer complaints hook the client with your messages, wait for unsubscribes. Unlike SMS and email, unsubscribing from Viber mailings is very easy. Just one click – and the user no longer receives your content.
Everything has its downside, and Viber for business is no exception. But its shortcomings do not prevent marketers from creating creative newsletters and winning the attention and loyalty of customers. But let’s see if Viber is as cool as it is painted
SMS Marketing Opportunities
We have told you all the ins and outs about Viber. Let us remind you what is special about SMS mailings. Despite its advanced age, SMS mailings still remain a top communication channel, because they have the following advantages:
100% deliverability This factor often becomes decisive for many clients. After all, it is important not to miss the chance to tell clients about your service and thus increase the number of buyers.
Integration Possibility By integrating your website with the SMS mailing service , you significantly reduce the human resources for sending messages. SMS will be sent to clients china leads automatically in response to their actions. For example, a greeting to newly registered users or a login confirmation code.
Personal Alpha-name This option will make your mailings recognizable and increase the trust of recipients. Agree, SMS from “Service” is less attractive than from “KSU_STORE”