In external sales! the situation is quite different. Every time a salesperson goes into the field to try to sell products/services! a series of expenses are generat. These expenses exist regardless of whether the deal is clos or not. Therefore! the profit margin decreases. Therefore! each sale that is not made represents a loss.
Lower performance
No matter how efficient the employees who carry out external sales are! they will always ne time to talk to customers who visit in person.
There is traffic to consider! for example
which greatly ruces the number of sales that can happen in a day! especially during rush hour in big cities. Furthermore! as we have already said! talking face to face with a potential customer also takes more time than talking on the phone.
In this case! the sale is direct and in person. Therefore! it is the organization itself that defines its potential audience and actively prospects it.
Advantages:
it is a strategy that brings short-term results;
can convince people who are not interest in the overseas data product/service! according to the seller’s power of persuasion;
greater interaction with customers in meetings;
the sale is closer to the customer! being more humaniz;
is most effective for companies that work with segment leads.
Disadvantages
This is a less effective strategy
As it reaches a broad but poorly segment audience;
it is more difficult to measure results;
due to the distance! there is less synergy between management and the salesperson;
It is more complex to maintain lasting contact with the customer.
Integration between inbound and outbound sales
Depending on the company! it may praxis sinterklaas hook be interesting to integrate external and antigua and barbuda business directory internal sales strategies. If! after a study by the manager! the feasibility of working with both is determin! some Advantages and disadvantages | measures can be adopt to integrate them.