Long Tail vs Short Tail Keywords: What’s the Main Difference?

Many SEOs and marketers wonder what’s the difference between  mexico telegram data long tail vs short tail keywords. Understanding the difference between these two keyword types is important for when you’re creating an SEO strategy for yourself or a client. In this blog post, we’ll look at the main differences between long tail vs short tail keywords. You’ll also learn how you can find these keywords using SEOptimer’s keyword research tool. SEOs and marketers use long tail keywords in their content to better address the needs of their audience and improve the odds of ranking well in search engine results pages (SERPs).

What are Long Tail Keywords?

Long tail keywords are very specific phrases, typically consisting combin with the company’s da500 device of three or more words, that target niche audiences with precise search intents. These keywords are more descriptive and detailed compared to short tail keywords, allowing you to reach users who are looking for something very specific. For example, phrases like “best running shoes for flat feet” or “affordable vegan protein powder” are long tail keywords. These long tail keywords are useful for attracting targeted traffic and users to your site. Although they have lower search volumes, they often result in higher conversion rates because they match the searcher’s intent more accurately.

Long tail searches aren’t just longer. They’re also more specific. They usually have commercial or transactional search intent.

I mean let’s think for a moment, which keyword has more targeted search intent, “running shoes” or “best running shoes for flat 

I think you would agree that the second one (which is also the long tail variant) is more targeted and will likely have higher conversion rates.

What are Short Tail Keywords?

Short tail keywords (also referred to as head keywords) are brief, b2b reviews general search terms that usually consist of one or two words. They target a broad audience and cover a wide range of topics. Examples of short tail keywords include terms like “shoes,” “coffee,” or “marketing.” Due to their general nature, these keywords tend to have high search volumes and are often highly competitive. For instance, the search volume for “best running shoes for flat feet” is around 18,000 monthly searches, whereas the monthly volume for the short tail variant “running shoes” is more than 300k and higher competition.

Compared to long tail keywords, short tail keywords are great for attracting large amounts of traffic.

However, because they are so general, they often result in lower conversion rates compared to long tail keywords.

 

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