Local SEO Competitor Analysis: Four little words that are often misunderstood, but when used correctly, can be a goldmine for your digital marketing strategy. Remember that search engine rankings are not forever. Competitors can night clubs and bars email list easily knock you off the top spot and leave you with poor search results by outsmarting you. And over time, you will have new […]
Local SEO Competitor Analysis: Four little words that are often misunderstood, but when used correctly, can be a gold mine for your digital marketing strategy. Remember that search engine rankings are not forever. Competitors can easily knock you off the top spot and leave you with poor search results by outsmarting you. And over time, you will have new competitors who will do everything they can to overtake the rankings you currently enjoy.
This is why you need to conduct SEO competitor analysis regularly. Don’t think that once you have done a competitive analysis, you are done and don’t need to do it anymore. This is a regular job that you should do regularly to find new opportunities and maintain your current positions.
What is SEO Competitor Analysis?
SEO competitor analysis is an analysis of the top companies that rank for keywords related to your business in search engines. Local SEO competitor analysis does the same thing, but it only looks at local ranking factors such as NAP after a series of business adjustments and reorganizations consistency, local link building efforts, and ranking for local intent keywords (i.e. keywords containing “near me,” “nearby,” etc.). This way, you can understand which keywords you are not currently targeting and watch for changes in your competitors’ keyword strategy.
When evaluating your competitors, both local and otherwise, you should pay attention to four key areas of interest.
- Keyword Competition
- Backlink Analysis
- Keyword gap analysis
- Content
One of the main reasons for doing this type of analysis is to help you get started with SEO research quickly. This way, you’re not starting from scratch, but have a good foundation of understanding keywords and your industry to jump-start your SEO efforts.
An easy way to do this type of analysis is to use an analysis tool like SEMRush, Ahrefs, or MOZ. Most of these services also have tools for studying local SEO signals. These tools make it easy to conduct competitor analysis.
Steps to Complete SEO Competitor Analysis
Now you are ready to conduct SEO competitor analysis. Remember that you should do this work regularly and update the list of competitors that you have included in your analysis.
Ahrefs offers a competitor analysis template to make the process easier.
1. Make a list of your main competitors
To conduct a competitive SEO india number list analysis, you need to know who your closest competitors are. Just because a site ranks higher than yours does not mean it is a competitor.
Be careful when evaluating your competitors, but also don’t try to look outside your industry or relevant companies. Ubersuggest allows you to enter a keyword and see a list of the best links and domains for that keyword.
Just be aware that the number of searches you can perform for free is limited, so be extra careful and strategic about your searches, especially in local industries.
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2. Conduct a page analysis
Now that you know which domains have competing and top performing pages, you need to analyze those pages to understand why they perform so well.
Find out what keywords the company uses on the page and how it uses keywords in its content. This process is called keyword gap analysis.
This process gets its name from the fact that you are looking for what keywords your competitors are ranking for that you are not ranking for or ranking poorly for. Once you understand what keywords your site is missing, you can find strategic ways to include them.
3. Conduct a competitor backlink analysis
Once you have looked at the keywords your competitors are ranking for, look at their backlinks as well. This can show you opportunities where you can look for quality backlinks.
When looking at your competitors’ backlinks, consider these three aspects.
- Total number of backlinks
- Domain Authority of Referring Sites
- How relevant are the referring sites?
4. Target keywords with the highest ROI potential
Now that you know where your opportunities lie in your keyword strategy, you should aim to rank the keywords with the highest potential ROI. To do this, you can rank keywords by relevance to your business, and then by monthly search volume. For local search, think about user intent and create a list of keywords and keyword phrases that your users are most likely to use when searching for your product or service.
You want highly relevant keywords with high search volume and low competition. These are more likely to get you top rankings in search engines.
5. Develop a content plan
Avoid keyword stuffing when working to incorporate keywords discovered through keyword gap analysis. This means creating a strategic content plan to use these keywords in a meaningful way that will help you connect with your customers.
You can target certain keywords in a few months through blog posts, case studies, or new products that require those keywords.
6. Track your current progress
Monitor your keyword rankings to see changes in your current pages and pages you are trying to rank on the first page of results. Keeping a close eye on ranking changes will help you spot changes in competition, both opportunities and threats.
SEO takes a lot of time and attention. If you need an expert to help you with this process, contact New Light Digital . We will conduct a competitive analysis and develop a long-term plan that will help you maintain your current ranking positions and gain new positions for keywords.