With remarketing in Google Ads! you can target organic visitors to deliver messages after they leave your website. You can show them display ads on third-party websites or use remarketing lists for search ads (RSLAs) to adapt your search campaigns for previous visitors – eg: increase bids for people who visited your site in the past 30 days or show a different ad with a tailored message.
Remarketing campaigns close the gap between SEO leads at the top of the funnel and higher-intent PPC leads at the latter stages of the customer journey. You can keep your SEO leads engaged! maintain their interest and target them with messages to incentivise action.
By integrating this with your content marketing
social media and email marketing gambling database strategies! you can create a cross-channel system for keeping audiences engaged with your brand and nurture them along each stage of the funnel.
For example! you can target website visitors with remarketing ads for downloadable content! capture their email addresses and use this contact information to add them to targeting lists on social media campaigns – just make sure you follow GDPR guidelines.
Also! keep in mind that remarketing currently relies on cookies! which Google is phasing out over the coming years. It’s not yet 100% clear what system will replace the current technology but advertisers will have to adapt their targeting methods in the near future.
More on SEO & PPC
- Why bother with PPC sendpulse like email octopus if your SEO is doing great?
- PPC and SEO: A match made in heaven
- SEO and PPC: 7 reasons to use the same agency
- 3 ways to bridge the gap between SEO and PPC
Is it time to invest more in your SEO strategy?
With an integrated SEO and PPC australia database directory strategy! you can capture leads at every stage of the consumer journey and nurture prospects towards the purchase. If you need help implementing SEO into your search marketing strategy! contact our specialists on 023 9283 0281 or fill out the contact form below.