What do travellers care about most?
The Traveler Value Index 2022 Outlook telegram number database published by Expedia Group, asked travellers from around the world about their plans and priorities for the year ahead – and it found people in the UK would do the most international travelling over the next six months.
As we’ve seen at various stages of the pandemic, the British appetite for international travel is robust. In fact, it’s so strong that airlines, airports and other services were struggling to cope with demand at times!
The Expedia Group survey is the latest of many
Lllustrating the readiness of people frequently ask questions about the local search tool around the world to start travelling again but it also reveals their changed priorities:
- 81% plan to take at least one trip with family and friends over the six months
- 78% are interested in taking frequent, short trips
- 56% of remote workers will take “bleisure” tips, extending a work trip for leisure – or vice versa
- 54% plan to spend more on their trips than before the pandemic
- 84% say discounted fees are one of the biggest influences in making travel bookings
- 83% say flexible fare options are a priority
- 59% are willing to pay more to make a trip sustainable
Safety and flexibility aren’t the only concerns travellers have in the post-pandemic world. Environmental concerns are driving demand for sustainable travel options and the work-life balance is a bigger factor now, too.
Crucially, more than half of travellers say they are willing to spend more than they were before the pandemic to have their needs met and almost 60% say they’re willing to spend more for sustainable trips.
Now, let’s look at how some of the top travel companies are addressing these concerns in their content marketing efforts.
#1: Airbnb – ‘Made Possible by Hosts’ campaign
Airbnb says most of its traffic comes australia database directory from organic search so its travel content marketing strategy revolves around “educating the world about hosted travel and what makes Airbnb unique”.
“To do this, we created a series of films using real photographs shot by photographers on real trips staying in the homes of Airbnb Hosts around the world. These films connect with the sense of nostalgia we all feel about trips we took with people we care about, and the prospect of taking those trips again.”
Every episode of the Made Possible By Hosts series tells a real story about the travellers and, crucially, the trip made possible by Airbnb hosts and their properties.
Here’s the story from the Mambo Italiano episode above:
“Photographer Marco and his wife Stefani were looking to take a much-needed break with their baby and his favourite person in the world – his Grandma. So they headed to Modica, a small town in Sicily where they stayed in Caterina’s beautiful garden home. It was a lot of firsts for their son – his first trip, his first plane ride and even his first granita – a Sicilian style of ice cream. And even though he probably won’t remember much of the trip, his parents suspect the taste of melon will always hold a special place in his heart. This is just one of the millions of trips that take place on Airbnb, made possible by Hosts.”