A year after VisitScotland’s campaign, easyJet launched an integrated brand campaign targeting holidaymakers ahead of the spring and summer season. The nextGen easyJet campaign combined TV advertising, social media, print and other mediums to position the airline as the eco-friendly option as the industry took off again.
“The campaign highlights easyJet’s ongoing work as
Europe’s only major airline to offset whatsapp number database carbon emissions from the fuel used for all its flights at no extra cost to customers, while it works alongside industry partners to accelerate the development of zero-emission technologies, as well as its commitment to championing greater diversity and inclusivity for the aviation industry.”
Without debating the effectiveness of airlines offsetting or the meme potential of an ad showing easyJet passengers flying through the air, the brand positioning in this campaign is clear.
The company insists it’s the only major airline in Europe offsetting the carbon emissions from the fuel used for all of its flights and the video ad reinforces this message with a bold concept and visually striking footage.
It could be a risky strategy, though, for a company with a recent history of being accused of greenwashing.
easyJet – ‘nextGen easyJet’ campaign
Sticking with the theme of airlines now this article isn’t intend to Delta focused on a different selling point in this social media campaign that leverages user-generated content (UGC) from customer reviews.
Although the travel industry was in a state of recovery, disruption remained a problem with the ever-changing Covid-19 situation and various other issues. Customers wanted to book with confidence, knowing any problems they encountered would be dealt with properly, particularly with cancelled flights, delays and other travel disruptions.
By showcasing positive customer reviews, Delta reassures travellers that it will do everything it can to ensure they arrive at their destination, even during times of unprecedented challenges for the industry.
#5: Visit Portugal – ‘Can’t Skip Hope’ & ‘Hello World. It’s me, Tomorrow.’ campaigns
Visit Portugal was a great example australia database directory of travel content marketing throughout the pandemic, starting from the moment travel restrictions were first put in place. In April 2020, it released the Can’t Skip Hope video, perfectly capturing the tone and emotions of the time.
The video asserted the need to stop and take pause – for the sake of everyone – while promoting solidarity at a time when the world was still coming to grips with the early impact of the pandemic.
“It’s time to stop. It’s time to take a break, for the good of the world. In the meantime, we can dream for the great days to come. We’re in this together.”
A year later, when travel first started opening again, Visit Portugal launched a new Can’t Stop Tomorrow campaign focusing on sustainability and taking the opportunity to learn from the first year of the pandemic.
It published a series of videos localised for key target markets, including Great Britain, France and Germany, as well as an international version in English for global audiences.