SendPulse ‘s free plan stands out for its automation features . While it has some limitations compar to its paid plans, it’s perfect for businesses just starting out. The same goes for those looking to nurture a moderate customer base. What does it offer? Up to 15,000 emails per month , with a base of 500 contacts , three email addresses, and one domain. Aside from this:
Operation and iting. SendPulse makes it quick and easy to create responsive emails with a drag-and-drop itor and over 130 customizable templates.
Automation. It features the Automation 360 tool
Which allows you to create automat message flows. These are trigger by contact actions and include registration emails, feback, customer reactivation, abandon carts, post-purchase emails, and more. With the free plan, you can design up to 5 sequences and one event with 50 elements. With paid plans, the number of sequences ranges from 10 to unlimit.
Personalization and segmentation. Automation special database 360 is also us to filter your campaigns and segment your contact base with tags. However, for advanc segmentation options, you must upgrade to a paid plan.
Integration with other tools
To provide a more comprehensive service, SendPulse can be integrat with other marketing software. Some of these include Google Analytics, WooCommerce, Facebook Lead Ads, Agile Forms, Shopify, Amazon, Sclack, PayPal, and Typeform.
Analytics. It offers data on deliverability, open, conversion, and unsubscribe rates. It uses tools like Google Analytics for this purpose. Its paid versions offer the option to run a full set of A/B tests.
Others. This email marketing platform allows you to send up to 12,000 transactional emails with its SMTP API on its free plan. It also allows you to create subscription forms and a website with up to 50 pages, 10,000 visits per month, and 100 the 13 best email marketing software to consider in 2024 MB of storage. Another strong point is that it includes a contact verifier that accepts up to 100 emails for free.
Tips for choosing the right email marketing tool for your business
You already know what to look for in an email marketing tool and which platforms are best. Now, let’s see how to choose the one that’s best for you .
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Identify your business nes
One thing to consider when choosing an email marketing tool is determining exactly what features you ne . Platforms like SendPulse, aero leads for example, are ideal for startups. On the other hand, Mailchimp’s Premium plan or Moosend’s Enterprise plan are suit to large companies with an email marketing team behind them.
What factors should you consider when selecting the email marketing tool that best suits your nes? Let’s take a look:
- Marketing objectives. It’s important to ask yourself what you want to achieve through your email marketing platform. Transactions? Generate new contacts? Communicate news? Once you know, you can determine the features you’ll ne to achieve them and choose an application that offers them.
- Automation. If you know you’ll ne advanc automation features (such as nurturing campaigns or abandon carts), make sure you can run them with the platform you choose. Short on time to write? Check that your email marketing app includes a content generator .
- Reports and analytics. Make sure the platform or plan you choose retrieves and analyzes data that you can use to evaluate your campaign and adjust it accordingly, if necessary. Don’t forget to verify that it integrates with the tools and applications you’re currently working with.
- Personalization. Considering the segmentation capabilities of an email marketing tool is crucial… not to mention the personalization options it offers. Is it possible to create dynamic, segment content? Can you only include the customer’s name or modify pre-design templates? What data does it work with? Try not to hire an email marketing platform before answering these questions.