Considering your available budget is also a crucial consideration. First and foremost, it’s not a good idea to choose an email marketing tool that you can’t maintain long-term . If you think you’ll eventually have to compromise your investment in other areas of your business, that platform isn’t for you. The ROI on email campaigns is high, yes, but it’s not a question of speculating .
Another option worth considering is prepaid plans
offer by tools like Mailrelay, Sendgrid, and Moosend. You can also consider choosing a platform that determines the cost bas on the number of contacts or emails . This way, you’ll be sure to pay only for what you ne.
Once you’ve determin which email marketing platforms
offer the best price-performance ratio , telegram number list it’s time to decide. How do you do this? Read user and expert reviews, research which companies use them, and finally, give them a try.
Try before you buy
As you already know, the best email marketing tools usually offer trial periods or free plans . These allow you to try out specific plans as well as access more or less basic features. However, they’re enough to give you an idea of how your email campaigns will perform if you choose a specific email platform.
It is best to try out various tools and analyze, among other things:
- How does it work ? Is it intuitive? Easy to learn? Does it offer all the features you ne?
- Price-performance ratio. How is in-app messaging the new email marketing worthwhile is it to pay for this platform? Is its free plan better than others?
- Metrics. It’s a good idea to try email marketing tools that include data analysis in their free or trial plans. Another option is platforms that allow you to integrate apps like Google Analytics to measure performance. This way, you’ll know exactly:
- How good is your deliverability.
- Your bounce rate.
- How email marketing affects your customers’ interactions with your business.
Once you determine what each tool really aero leads offers, you can make an inform decision about which email marketing platform is best for you.
Common mistakes when using email marketing tools and how to avoid them
To err is human, and while email marketing tools certainly aren’t, those of us who use them can make mistakes from time to time . While auditing email campaigns, we realiz that some errors are more common than others. Since prevention is better than cure, let us tell you what they are and, above all, how you can avoid them .