Not cleaning your contact database. You probably know (from having done it) that many people delete promotional emails without opening them. Maintaining contacts like this is detrimental to your email campaigns. “customers” who aren’t generating revenue, but also because it can affect the deliverability of your emails.
How to prevent this?
Regularly remove very inactive customers or those who don’t pass verification tests from your contact lists . Or, better yet, look for an email marketing tool that includes this feature.Use non-responsive designs. These days, we use computers less than we use mobile phones. Whether your email adapts to a smaller screen or not can mean the difference between a conversion and your contact base unsubscribing. To avoid this, try using templates with responsive designs .
Previewing your emails on
Different screens or segmenting your contacts bas on whatsapp number list the device they use most are also strategies to follow.Not having a clear CTA. The call to action is what tells your customer how to react to the email . They’re those buttons that say “subscribe” or “buy” and usually appear at the end of emails . I scroll down a bit and found the image of Ver’s email. See those blue buttons that say “buy”?
Well, those are the CTAs,
This example, they couldn’t be clearer. Just as they should be.Sending too many emails. Closing your contacts’ inboxes is never the way to go. If you use a web-bas messaging service, we don’t ne to explain why. But if you have any questions, let us know in the comments and we’ll be happy to answer. How can you avoid sending too many emails? Easy (or not easy): have a well-design email campaign and don’t send emails just for the sake of it.Not analyzing your performance. Studying your emails’ bounce, deliverability, open, and click rates is crucial to fully optimize your campaigns .
Why? Because this data is a
Solid foundation for evaluating whether a aero leads campaign is working or not, more comprehensively than just considering the number of sales generat. Serious digital marketing companies always work with data . And, even if you’re not a marketing a practical guide to conducting an email audit: tips you need to know company, this is what you ne to do to achieve optimal results. How can you avoid this mistake? Well, as you’ve seen, the best email marketing tools include comprehensive analytics among their features. Take advantage of them.