Six tips to improve your email open rates (based on data)

Have you ever wondered how bc data europe phone number
many people in the world, across different countries and state borders, own a smartphone? 

Compared to the world’s 8 billion inhabitants ( United Nations ), that’s a lot of people. That’s equivalent to about 6.29 billion people using smartphones to perform a variety of tasks: online shopping, browsing social media, sending photos to loved ones, and, of course, checking email.

Of that number, around 1.7 million users check their email on their mobile phones, as opposed to other devices.

If you break that number down by generational characteristics and behaviors, Gen X consumers account for 92% of all email users. Millennials are right behind Gen X, with 89% of them sending email, while Gen Z makes up the third largest group, with 85% using the service. (Source – MarketingProfs)

What really causes email bounces

Email marketing remains an analysis of last year’s performance
essential part of any successful business strategy. However, it’s not enough to simply send an email to your entire
email subscriber list and hope for the best. 

And you know what they say, False hope is a terrible thing, if it’s the only thing keeping you alive, you’ll be dead by dawn.

You need to create emails that capture your audience’s attention from the subject line to the call to action.

Considering this, there are many factors at play that can affect email bounce rates. In terms of bounce rates, these are some of the most common causes of email bounce rates:

  • Invalid email addresses: This is the most common cause of hard bounces. It can happen if you have typos in your email list or if you collect email addresses from untrusted sources.
  • Full inboxes: This is a common cause of soft bounces. If a recipient’s inbox is full, any new emails sent to them will bounce.
  • Why should you care about email open rates

    Why are email open rates important? Well, phone number list from b2b fax lead
    simply put, if your subscribers aren’t opening your emails, all your hard work crafting those clever subject lines and great content is wasted. 

    Email open rates are a reflection of your subscribers’ interest and engagement with your brand. Higher open rates mean more eyes on your content, which increases the chances of conversions and, ultimately, revenue. On the other hand, low open rates indicate disinterest or that your emails are getting lost in the digital abyss.

    It will be extremely difficult to generate leads and conversions with email marketing when your emails don’t generate enough interest.

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