Why is it important for B2B companies to identify their website visitors?
When you identify the users of your website, you have the following options:
personalize content You can create tailored
content for your website visitors, giving you better results immediately.
optimize campaigns
You can also easily optimize your iran number data campaigns if you know which people come to your website and what they need.
make workflows more efficient
Effective tools and automation help you make your work processes even more efficient.
Why is it so important for B2B companies to identify their website visitors? Because it gives them valuable insights into the interests and needs of their target group(s) and enables them to generate leads much more effectively .
Identifying website users: How does it work?
Website visitors can be identified by tracking their IP address and linking it to a network database. Freely available data (such as company data, business email addresses or LinkedIn profiles) can then be accessed. This gives you a comprehensive overview of your website visitors and makes it easier to contact them .
A lead generation software like Lead info the adaptability provided by temporary specialists already takes care of this first step for you and also offers you the following options:
Gain insights
You get an insight into which pages are visited and for how long, so you know what your website visitors are interested in. You can then, for example, align your landing pages .
Get Lead Score
Each lead receives a specific score.
This indicates how interesting the respective company is for you. This allows you to quickly identify the best leads .
Note: The lead score is based on several criteria, including how many pages website users viewed, how often they visited your website, and how long they stayed on your page.
View browsing activity
You can also view detailed browsing activity for each lead, as you can see exactly where your website visitors moved their mouse. Use this information to refine the call to action on your website, for example.
Set triggers based on your campaign
Are you already running ads on Google or chine directory investing in email campaigns? Leadinfo identifies exactly the companies that clicked on your ads. Using triggers, you can then automatically assign tags to these companies .
Note: This means that, for example
companies that have reached your website via a Google ad will be marked with the “Google Ads” tag.
Tagging companies by industry
Especially if you only operate in certain industries, not every visitor to your website is an interesting lead. To identify the website users who are interesting for your company, you can automatically assign an industry tag to each visitor. This allows you to sort and identify interesting leads in no time at all .