Easily distinguish hot from cold leads
In Leadinfo software, you can differentiate between hot and cold leads using triggers . These triggers allow the tool to automate and perform actions based on the characteristics or behavior of visitors to your B2B website. What exactly is a trigger?
A trigger consists of certain rules and an action .
The action is executed once your visitor meets the rules. These rules can be based either on the characteristics of a company or on the colombia number data behavior of a website visitor. Before setting up triggers, consider what you want to achieve with them:
What characteristics must a lead have that is interesting for your company? (Do you focus on very specific industries or companies of a certain size?)
How does a lead need to behave to be of interest to you ? (A simple example would be if a company visits your website more than three times and also visits your pricing page. Then you can assume that there is interest in your company.)
What action should be performed? (For example, do you want to tag interesting companies or transfer website visitors directly to your CRM system?)
All of this allows you to focus exclusively virtual reality refers to the immersion of users on qualified leads . Only leads that have, for example, visited your website four times and viewed your pricing page are classified as “hot” – i.e. qualified.
2. Define what happens when a qualified lead is present
You now have a list of qualified leads. Should you now call each qualified contact to follow up with your leads ? Of course, phone prospecting is a great way to get in touch with prospects directly and personally. But maybe you don’t feel comfortable doing that or just don’t have enough time. As an alternative, you can connect with the generated chine directory contacts on LinkedIn, for example, and send them a message there .
Re-engage qualified leads to stay in mind
Another option: Re-target your leads, for example with Google Ads. Why is this useful? B2B customers are often in an important orientation phase when they visit your website. On average, a company has between three and seven options. This means that the company first considers all possibilities before deciding on one. However, only two to four percent of companies leave their contact details in this phase, so you need to make sure that you stand out from the crowd in this important decision-making phase.
Of course, not every lead will convert right away.
But once you find your ideal customer profile and keep targeting that exact audience, it will pay off in the end. This is how a passive lead generation strategy can ultimately lead to more sales .
Stay on track with a lead generation tool
With a passive lead generation strategy, your job is to capture the attention of users and generate new leads. To do this, you create relevant content and offers and distribute them through various channels such as email, social media and ads. This also includes continuously analyzing and optimizing your campaigns to achieve ever better results.