The following metrics were introduced to improve the analysis:
- Player Value — total deposits divided by the number of FTDs. This metric is -level conditional LTV, allowing you to assess the quality of traffic.
- Depth of analytics — allowed us to integrate data on deposits and additionally display them in Adwords, providing more accurate campaign optimization.
Statistics by keyword type
Deep analytics and traffic quality assessment using FTD and Player Value allow you to avoid mistargeting cheap leads and make more effective advertising investments.
Statistics by keyword type for period N
As part of the analysis, we also prepared statistics by keyword type. Although there were israel mobile database significantly more companies and groups in the account, the main indicators related to unique keywords, the number of which exceeded 40,000.
These statistics can be useful for those working in similar niches, allowing you to understand how keywords are distributed and which ones are showing the best results.
Some more statistics
This section presents a more in-depth analysis, calculating LTV over a different, longer period. Some countries were excluded from the statistics due to data confidentiality, but the general conclusions remain relevant.
Budget optimization
The bulk of the budget was additional indicators used as a first reallocated to Germany. This allowed us to see the following results:
- The cost of ice cream has increased from 70 euros to 118 euros.
- The cost of FTD increased slightly, but in relative terms this represents an slovakia business directory improvement: the number of leads almost doubled (by approximately 70%), and the cost of FTD decreased by 30%.
LTV calculation
The optimization included additional analytical refinements and calculation of LTV (customer lifetime value). Although the calculation methodology remained confidential, our average LTV per account was 6.9 , which is a satisfactory indicator (not lower than 5).
Conclusions from analytics
These statistics once again confirm that superficial indicators such as:
- cost per click,
- CTR,
- cost of leads,
do not always reflect the real effectiveness of an advertising campaign. Deeper analysis, even if it has to be done manually through CRM, is key to assessing traffic quality and ROI.
Practical value for customers
Measuring deeper metrics allows you to provide customers with more value and insight into ad performance. It also helps overcome market stereotypes where customers demand more ad impressions in the hope of getting more conversions.
Notes on industry approaches
Even high-level marketers or CMOs can sometimes make false assumptions about advertising effectiveness based on superficial metrics, which once again highlights the importance of deep analytics.