Community. sharing. conversation. experimentation. engagement and collaboration have a couple of things in common. One is social media and the other is the ‘Age of Conversation’ series of marketing books.
Spurred on by the authors of The Age of Conversation and the follow-up edition. The Age of Conversation 2: Why Don’t They Get It. Drew McLellan and Gavin Heaton chief instigators have put a call out for 300 authors to join them in a NEW collaborative book – Age of Conversation 3.
Normal rules apply. One topic. author’s release. 400 word article and all proceeds donated to charity.
Internet advertising has now overtaken TV advertising in the UK
Posted by gordon on September 30th. 2009
According to an online advertising expenditure study by the Internet Advertising Bureau (IAB) in the UK – the internet has now overtaken TV advertising to become the UK’s single biggest advertising medium.
UK’s Online advertising expenditure grew 4.6% to £1.75 billion in the first half of 2009. overtaking TV for the first time. IAB figures show ad expenditure online up £82m to record market share of 23.5%.
The IAB has declared the UK as being the world leader in terms of market share for online. with the medium accounting for 23.5% in the first half of 2009. The results signal a significant restructure of marketing budgets as UK advertisers follow their audiences online and look to the shop internet for even more measureable and accountable methods.
Australian Marketing Institute: at last. NSW Members get a chance to vote
Posted by gordon on September 23rd. 2009
OMG! Is it true? The Australian Marketing Institute is actually having state elections in NSW. elections where members can actually vote for real candidates. Something I’ve been calling on for years.
I would like to encourage all AMI members in NSW to VOTE! It doesn’t matter if you agree with me or not. this is your chance to make a difference and have your say in the future direction of the Institute and the marketing profession.
Image by jrbrubaker
If you are going to vote do it quickly. your what image size does amazon recommend ballot paper has to be returned by post or in person to the nominated address. which must be received by 5pm on 28th September 2009.
There are 9 candidates for 5 vacancies on the NSW State Council.
Australian Marketing Institute: 2009 NSW Marketing Excellence Award winners
Posted by gordon on September 21st. 2009
I’m not one for marketing or advertising awards. I don’t know anyone who enters them and I’m a little bit suspicious about who decides the winner. But saying that…if I was involved and won. I’m sure I’d be the first to jump up and down in self promotion.
So. I’d like to congratulate the winners of interest the 2009 Australian Marketing Institute Awards for Marketing Excellence for New South Wales. However. except for the NRMA campaign. I haven’t heard or seen any of the winning campaigns.