In the Infographic Day series, we regularly provide an update on the popularity of social media. These updates often whatsapp data contain figures on use worldwide or in the United States. But what is the situation in the Netherlands? Are we using social media more and more often? And how reliable do we find online media? In this edition, the findings from the ‘Impact Social Media 2013’ study.
Social media usage same as 2012
The ‘Impact Social Media 2013’ study was conducted by Social Embassy in collaboration with Insites Consulting. They conducted the study for ING Netherlands, interviewing 1,500 respondents. The results show that the use of social media has remained the same compared to last year. Just like in 2012, Facebook is the most popular social network in our country. 69 percent of Dutch consumers visit the platform every week. Dutch people use news sites the most (56 percent), followed by newspaper websites (52 percent).
Less confidence
Furthermore, the results show that the Dutch consumer has less confidence in media. This applies to both strength or empathy? china numbers traditional and online media. Compared to 2012, confidence has decreased by 8 percent. Traditional media remain the most reliable. Online and social media are in second and third place. Compared to older people, young people have more confidence in online media and social media. No differences can be noted in traditional media.