In these weeks, SP , PvdA and D66 attracted the most attention online. Remarkably enough, the peaks are only the result of offline activities. However, that did not automatically result in the largest gain in votes. So, the rule ‘much online attention = many votes’ does not seem to apply. However, when we look at the messages on news sites and weblogs where the parties are discussed , it appears that at least the CDA , which eventually became the largest party, received telegram number list the most attention in the weeks before the elections.
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Unwritten election law 2: claim recognizable spearheads
Each party intends to profile itself on a few recognizable spearheads. The trick is to consistently attract attention with those spearheads. In order to test how well each party succeeded in doing this on Twitter, we looked at which themes politicians and parties talked about. Below are the themes of the six parties that were most visible online:theme parties
Matching themes
For example, the SP had as a spearhead ‘the preservation of local facilities’. However, the importance of issuing invoices in your company SP members on Twitter often spoke about themes such as traffic and sustainability. Conversely, the SP was the only party that joined forces clean email when sending messages with many retweets. This resulted in a high reach.
The VVD has a better online match with themes such as traffic, entrepreneurship and safety, but they were the biggest losers during the reorganization elections. Did their message not appeal? Were they, as a coalition party, blamed for the failed construction projects in Alphen and Boskoop? Or was it due to the declining popularity of the VVD at a national level? We will discuss this in the second part of this two-part series.