which allows you to quickly inform subscribers and advertise your products. Effective SMS mailings having a mobile phone is no longer news for everyone, moreover, a user can have several phones or self employed database mobile numbers of different operators. This fact guarantees more opportunities to establish contact with a potential buyer. After reading this article, you will be able to understand how effective SMS mailing is and how to improve it with the help of the right channel. And so that you can analyze your successes, we briefly told you how to calculate conversion using the example of a report from the SMS mailing service Pochta SMS.
SMS mailing: advertising effectiveness, tested in practice
This type of PR has a number of advantages:
cheap and fast
simplicity and efficiency in use
the ability to directly reach a specific subscriber
extensive contact base
It is possible to block such messages, but not many Internet users do this. Therefore, this type of marketing strategy ensures high customer awareness. Mass effective SMS make your emails stand out using mailing is actively used in such types of business as: banking services, trade, medical organizations, tourism, insurance and others. Do you want to know how to write an effective SMS mailing text? You will find examples of successful texts for different areas of activity on our website in the section “ SMS mailings for business ”.
Sending SMS via the Internet is the key to high deliverability
For an effective SMS campaign on the Internet, it is necessary to pay attention, first of all, to:
quality of phone number database
content in message
availability of contacts for feedback in SMS
the ability to unsubscribe from the mailing list
notification sending channel
What are the methods of SMS mailing? Mobile advertising via SMS can be carried out via several channels : direct, indirect and using a channel with a fixed letter name. But such distribution did not always exist. Channels appeared due to the fact that mobile operators began to strictly monitor the distribution of SPAM messages from mobile users. In order to protect their subscribers from unnecessary mass mailings,
mobile operators have increased the aero leads requirements for messages sent. Let’s look at the features, advantages and disadvantages of each channel for distributing mobile advertising and find out which SMS mailing channels are effective for attracting customers.
Direct channel – “white” SMS mailing
To improve the deliverability of messages, a direct channel is used. This method has a number of advantages over others. The advertising notification is not blocked by telecom operators and, therefore, delivery to the final recipient is close to 100%. The sender uses his name or the name of the company (known to the client), which ensures greater brand loyalty and a lower percentage of message blocking. The only negative for business is that the cost of such a service is higher than when using other channels.