You may have noticed that nowadays, everything seems to happen much faster than it did 15 or 20 years ago. And that makes perfect sense.
With the advent of the internet and constant advances in technological development, the volume of information in circulation has increased dramatically. And, with more information circulating, what happens is that it also becomes outdated more quickly.
You’ve probably already experienced this on a personal level when you catch up on news about your friends and family on social media.
Something similar also happens when you visit news portals to find out what’s happening in the world, for example. A news story that is highlighted in the morning will certainly not be highlighted after lunchtime or late afternoon.
It turns out that the speed of information is also a factor that directly impacts the business world.
How can you use data to make decisions that will impact the future of your company if the information you have at hand becomes outdated at an ever-increasing rate?
And that’s where real-time data collection comes into play.
Ok, but what is real-time data collection all about?
Briefly, we can define real-time data collection as that which captures data from the ability to connect is getting stronger sources (such as e-commerce, marketplaces, public portals, databases, etc.) and immediately makes this data available in an electronic spreadsheet, platform or similar system in which this information is consulted.
In other words, data collection presents data as soon as it is collected.
For many organizations, having this type of information at hand means having the most accurate data possible to plan immediate and future next steps.
Now it’s time to learn about some of the benefits that real-time data collection brings to your business.
Get new insights instantly
One of the most obvious advantages of real-time data collection. The fact christmas gift for a woman who runs an online business there is no waiting, as the data is and then virtually instantly.
This paradigm enables new insights to emerge, combined with more precise and relevant analyses.
Make better (and faster) decisions based on timely data
It is true that you should avoid making mobile lead on impulse. Just as it is not to decide something, especially if it is important and has a great impact. Without the necessary basis to make a truly well-decision.
But when it comes to business, the reality is that it is often necessary to make decisions quickly. And when that happens, having real-time data at your fingertips, with zero time lag, is the kind of advantage that will make all the difference.