Advertising “lies in wait” for a person at every corner. It has come to the Success favors the point that clients do rcs database not just ignore it. But avoid it in every possible way: someone avoids the promoter with leaflets at all costs. And someone unsubscribes from informational mailings.
Imagine you are launching a new product. How can you highlight the benefits of your offering in such circumstances?In this article, we will tell you about an unconventional solution for the bravest – trolling. Yes, it is successfully used as a tool to influence the audience in marketing. Want to know how? Read on.
Why such radical measures?
The more daring and provocative your idea is, the more attention it will attract. However, the public reaction will vary – from interest to discontent. Such provocation will not only “offend” potential clients. However, but also capture the attention of passive users.If you are interested in options for methods of implementing this popular “trend” in business, then above you will find the answer to your question.The benefits of using trolling in an advertising
However, campaign are obvious: it is a way to loudly announce your product/servicesMemes You can find many examples on the Internet where memes are used as arguments and a tool using for building stronger customer relationships in digital marketing for establishing communication. Just a couple of pictures with a confused Travolta, a cat with a magic wand and the phrase “whoosh-whoosh” and you are “one of us”. This is a quick way to win someone over.It is enough to be aware of current memes and have some Photoshop skills to effectively use this “tool” in marketing.
Newsjacking
Here, it will no longer be enough to just skim through the news feed. However, For quality newsjacking, it is necessary to have a good command ofinformation about the subject of ridicule. However, For example, to make fun of a programmer. You need to understand the intricacies of this field yourself.
Does it work?
In practice, trolling advertising uses only one type of trolling – memes. Most often. These are variations of popular pictures or phrases from the Internet. (No one wants to risk their aero leads reputation by directly provoking competitors).We present to your attention a selection of examples of trolling marketing in domestic advertising campaigns . launched a series of provocative marketing campaigns.