Research by S&P Global Market Intelligence found that organizations have become aware of the importance of investing in data in more than one area, such as product innovation (35%), sustainability (43%) and cutting expenses and costs (50%).
According to the survey, the majority of respondents indicated that the intelligent use of data has a significant impact on increasing revenue and customer satisfaction.
In absolute numbers, this means that 68% of respondents highlighted increased revenue as the most significant result, while 55% emphasized the importance of customer satisfaction.
In other words, it is clear that having quality data at hand is essential to obtain better results, regardless of your company’s area of activity.
But before achieving this type of result, it is important to know how to obtain this quality data. And that is exactly the focus of this article.
Step 1 – Intelligent data collection
Let’s take Brazilian e-commerce as an example. With an expected annual growth of 18% until at least 2025, the sector is not only very profitable, it is also very competitive.
It is in this context that the cell phone is transform into a virtual extension data collection becomes an indispensable ally.
Products for sale, prices, shipping, images, specifications, descriptions… These are just some of the relevant (and valuable) data that a manager needs constant, updated access to in order to develop strategies and ensure the competitiveness of their online business.
And, to achieve this goal, especially in a market where everything changes as quickly as ecommerce, the best way is to use web crawlers .
Web crawlers, also called web scrapers, are robots that search and extract data in real time. Always at a speed and volume much greater than any human being would be capable of.
Step 2 – Data organization
In addition to collection, data organization is also a step that cannot be neglected.
After all, there is little or no halloween email and sms mailing combo making money on emotions in collecting huge amounts of data if some type of order is not put into practice that allows them to be accessed and used quickly and safely.
It is the organization that will, for example, allow a digital retail company to develop an intelligent pricing strategy and stand out from a sea of competitors.
Another essential point, with regard to organization, is integration.
Before anything else, check whether the data automation solution you are going to hire is compatible with the Business Intelligence tool your company uses, such as Qlick, Tableau or Power BI.
Step 3 – Data-driven strategic action
Within the big data universe, there is a term awb directory actionable data. In practice, this means that it is not enough to collect, structure and store data. This data needs to be actionable and serve the purpose you want to achieve with your company.
A strategic action may involve adjusting prices, personalizing the customer experience, creating more efficient marketing campaigns, among other examples.