People are so overloaded with advertising offers that they categorically stop perceiving open calls to purchase. Owners of online stores need to use new tools to increase sales . Trigger email skype database newsletters are just such a tool. They help attract new customers, retain existing ones and increase sales, while not requiring huge financial costs. From this article, you will learn how to correctly use trigger newsletters to increase online sales. A trigger is a special psychological technique that motivates a visitor to perform a specific action. For an online store, this is: “Buy”, “Subscribe to
news”, “Leave an email to receive a free checklist”, etc. Trigger newsletters are an automatic chain of letters that are activated by a specific user action. Registration, completed or unfinished purchase, long absence of the client, viewing or comparing certain products. We note right away that any marketing tool must be selected individually for each business and tested. First of all, identify who your buyer is and what their needs are. The more targeted and useful the letters are, the better they will work. Example: a user visits your online store and subscribes to the newsletter to receive a special offer (discount). Then a welcome letter and a discount on the first order comes to his email. Universal trigger email newsletters:
Mailings to return users
The fact that a visitor has visited your online store and even put an item in the cart does not mean that he will definitely place an order. According to statistics from the Baymard Institute, 69.6% of craft targeted email using the right users abandon their carts and never return. And for an online store, this is a significant loss. It is possible to return the buyer to place an order using an automatic chain of letters.
Set up sending the first letter as soon as the client closes the tab with the online store. Ideally, within one or two hours. Remind the visitor that he chose the product, but did not buy it. In the letter, describe how the product will be useful, add photos and the price of the product.
Upselling with trigger mailings
Most online stores offer additional products to their phone number list customers at the time of purchase. But often customers expect a certain amount of money and can refuse additional costs. Send out upselling mailings within a few days after the purchase. For example, you have an online store selling cosmetics. As additional products, you can offer.