For the past 7 years, marketers have been racking their brains over updating Gmail. Unsorted Promotions by adding sorting by folders, the email provider provoked resistance tougher than the Battle of Stalingrad. But no matter fantuan database what tactics email marketers come up with to bypass the specified algorithms and avoid the “Spam” or “Promotions” folder, Gmail mercilessly filters emails. So what should you do? Give in or continue the fight for “Unsorted”? Let’s figure out how sorting emails in Gmail works, how to make sure that emails arrive in a specific Gmail folder and enjoy sales.
Sorting Emails into Folders in Gmail: Good or Bad?
In 2013, the news rang out that Gmail was introducing additional folders. If earlier marketers dreamed of “Unsorted” and were afraid of “Spam” like fire, now a worse monster has appeared – “Promotions”. But are folders in Gmail so scary ? According to Return Path , when users go to “Promotions”, they are ready for your offers and, get the best results from your digital marketing accordingly, for a purchase. Many may object: “So what if they are ready? People do not go to the “Promotions” folder.” Is this true? Let’s turn to the constant referee – statistics .
How to Get to Gmail’s Unsorted Folder
If an email ends up in “Unsorted,” there’s a good chance the recipient will read it. But what kind of email should it be to end up in the coveted folder? There are a few tricks for that.
Forget about word restrictions. Here you can give free rein to your feelings and use all stop words , even those related to 18+ content.
You can leave exclamation marks and fax database question marks in a row in unlimited quantities.
A letter with only links is welcomed in “Spam”.
Want to embed an image in your email? No problem. Spam filters will kindly move it to the appropriate folder.
And in general, to get into spam, just violate all the above tips.